Warszawa November 26–27, 2026
Welcome to the 8th edition of iComms — Poland’s leading internal communication conference, now inviting the wider CEE region to join the conversation.
We know that communicators across CEE share more than geography. We’ve all been navigating through the same demanding years — building resilient organizations, leading teams through uncertainty, and making internal communication matter more than ever.
This year, we’re bringing that shared experience into one room. Fresh trends, real-world case studies, practical tools — and honest conversations with practitioners who get it.
What will you take away?
At iComms, we approach internal communication from a practical standpoint — so every participant leaves with ideas they can put to work right away.
You’ll explore:
Join a community where knowledge meets practice — and together, let’s push internal communication forward.
Who is it for?
iComms conference is for everyone who believes that great communication transforms organizations.
We’re looking forward to seeing you if you work in:
Official opening of the 8th edition of the iComms conference: where we’ve been, where we are, and where our profession is heading.
Resilience is often treated as personal: a mindset, a skill, a character trait. But inside organisations, resilience is also built or broken by systems, leadership, and culture and internal communication is part of that system. When uncertainty lasts for months or years, communication has to move beyond “crisis updates” to continuity: creating clarity without false certainty, protecting trust, and helping people stay connected to meaning and each other.
Drawing on my experience at Henkel Ukraine, this session explores what resilience really means in a long-term context and what internal communicators can do to strengthen it. We’ll look at communication cadence and leadership visibility, the balance between honesty and hope, and why the same message lands differently across roles and seniority levels. Participants will leave with a simple framework, real examples, and a short set of practical tools and reflection questions they can apply immediately.
More information coming soon
☕ Coffee break—a chance to chat and share experiences
… or just to enjoy a cup of coffee in good company 🙂
Communicating challenging topics doesn’t have to be heavy, rigid, or overly formal. At CANAL+, the Internal Communications team demonstrated that even complex issues related to everyday workplace life—such as employee challenges, organizational culture, and subtle workplace tensions—can be communicated in an engaging and accessible way.
The project drew inspiration from the format of The Office PL to capture situations that are often difficult to explain through a standard email or presentation.
Curious how they did it—and what impact it had? Join this session to discover:
More information coming soon
In this case study, I will show how a mobile internal communications app equipped with a gamification module and a secure AI assistant is transforming the employee experience of frontline and construction workers. I will share practical insights covering the entire journey—from implementation and content creation to delivering real value through internal communications.
During the session, I will discuss:
This session is a practical story about building a tool that genuinely makes work and communication easier—and about reaching employees where the intranet simply can’t.
A rebrand following a change in ownership is much more than new colours and a new sign. It is a moment when several thousand people need to believe in the change—and begin to embody it. How do you communicate it? When? And to whom first?
In this session, we will share how the internal communication of this transformation was planned and executed—from the first signals shared with employees, through building the narrative of change, to the moment when the new logo appeared on the doors of every branch.
In internal communications, it’s easy to fall into the trap of constantly adding more—new channels, new formats, new initiatives. Yet meaningful change often begins by pressing pause and asking whether the tools and processes already in place are actually working, meeting employees’ needs, and avoiding unnecessary communication noise.
In this session, I will share what it really means to “clean up” internal communications—from conducting audits, interviews, and employee research, to streamlining communication channels and governance, and ultimately creating a clear topic–channel–audience framework. It’s work that rarely makes headlines, but it has a lasting impact: simplifying day-to-day communication and making it more effective, consistent, and purposeful.
How can internal communications and employer branding become genuine business enablers rather than simply support functions associated with “events” and “Fruit Thursdays”? In this session, we will share our approach and experience in positioning communication as a trusted partner to senior leadership. We’ll demonstrate how, over the years, we’ve shown the tangible value communication brings to an organization—from enabling strategy execution to improving operational effectiveness and employee engagement.
We’ll also share our practical tips for speaking the language of business. Because, as the saying goes, “with great responsibility comes great accountability.” If we want to have real influence, we must also take responsibility for business outcomes.
🍽️ Lunch break
How Can Internal Communications Go Beyond Information Sharing and Truly Build Employee Community?
The Role of IC as a Connector and Amplifier of Employee Initiatives
Practical Insights from Aon Kraków
Some internal communication professionals already know this moment; others will inevitably encounter it sooner or later. A colleague dies, and you find yourself in front of a blank screen, the cursor blinking—responsible for finding words that actually matter.
For most of us, it doesn’t go well. Too corporate, too vague, too rushed. And the silence that follows can be even worse.
Bringing together years of experience in internal communications with volunteer work in hospice care and training as a death doula, this session goes where most communication guidelines stop. What do you actually say, when, and to whom? How do you honor a person without reducing them to a job title? How do you create space for grief in an environment built around productivity?
You will leave this session with practical frameworks, ready-to-use language, and a new sense of confidence in one of the most profoundly human responsibilities of our profession.
All-hands meetings are one of the most visible leadership communication channels – but their real value comes from how they fit into a broader, year-round communication strategy. This session will explore how Deloitte uses Town Halls as a strategic leadership tool to build alignment and trust.
During the session, you will learn how these meetings are designed and delivered at Deloitte in Poland to support business priorities and strengthen the role of leaders in employee communication. You will gain insight into the CEO’s role as the sponsoring partner and host of the meetings, ensuring clear ownership and consistency, and see how open conversations with employees are managed instead of one-way updates.
You will also discover how Deloitte creates an engaging experience through diverse speakers, relevant topics, video content and interactive elements. In addition, the session will take you behind the scenes to show how careful pre-event planning and clear accountability act as key enablers in turning a single event into a high-impact leadership communication touchpoint.
Internal communication has never been more important and yet many communicators are struggling to explain the value they bring. AI creates content in seconds. HR drives culture. Managers communicate with their teams. Marketing shapes employee experience. Are we still needed?
This session explores why our profession is going through an identity crisis, what we can learn from HR’s transformation into a strategic business partner, and how internal communicators can redefine their role by focusing less on content production and more on business impact.
Networking + peer consultations + game
Join over 200 IC practitioners from Poland and the CEE region — swap experiences, find inspiration, and have the conversations that actually matter.
Magda Cox
PR manager
M: +48 532 991 012
magda.cox@iComms.pl
CONFERENCE PACKAGES
Join over 200 internal communications professionals from Poland and the CEE region. Choose the package that fits your goals and join the conversation.
👥 Bringing a team? The 2nd and every additional participant from the same organization gets a 10% discount.
Need a tailored offer? Get in touch — we’ll work something out.
| EARLY BIRD (until 15.09) |
STANDARD | iComms CLIENT | |
| STANDARD PACKAGE Trends, inspiration & benchmarks
|
PLN 1699 (Early Bird) |
PLN 1,990 | PLN 1,790 |
| PREMIUM PACKAGE
Turning knowledge into action
|
PLN 3,390 (Early Bird) |
PLN 3,990 |
PLN 3,590 |
| WORKSHOP PACKAGE
Pure hands-on practice
|
PLN 1,990 (Early Bird) |
PLN 2,290 | PLN 2,060 |
|
ONLINE PACKAGE (live + recordings) Full access, no travel required
|
PLN 890 (Early Bird) |
PLN 1,290 | PLN 990 |
Warsaw — venue to be announced soon.
Online: Can’t make it to Warsaw? Join us online — live stream + recordings for participants across Poland and CEE.
unique knowledge, valuable practice, networking without borders
Agata has been working in internal communication for 13 years. After gaining experience in banking, insurance, and the energy sector, she is now an Internal Communication Manager at Penta Hospitals CZ, one of the largest healthcare and social care providers in the Czech Republic.
Alongside her corporate role, she works as a consultant, trainer, and mentor, helping organizations build internal communication that truly works—supporting change, strengthening company culture, and creating real value for both employees and the business. She is also the founder of the Czech Internal Communication Community, which brings communication professionals together through regular events and knowledge sharing.
Agata is a strong advocate of employee advocacy in the Czech Republic. She helps organizations build ambassador programs while actively developing her own professional brand on LinkedIn, where she shares insights on internal communication, leadership, and organizational culture.
Olena Androshchuk serves as the Head of Corporate Communications at Henkel Ukraine, with over 16 years of experience in internal communications, corporate communications, and marketing. She focuses on leadership communication, organizational culture, and building resilience in times of uncertainty. Olena completed an executive education program at Oxford, is a recipient of Effie Awards for effectiveness in marketing and communication, and collaborates with international teams in Europe.
Anna Sendrowicz is a Senior Communications Leader with 15+ years of experience in complex, matrix organisations. As Head of Cluster Communication and Chief of Staff to the CEO at Deloitte in Poland, she drives strategic communication across the Poland - Baltics - Ukraine cluster, supporting senior leadership in communicating business strategy, transformation, growth and the people agenda. She brings extensive experience in employer branding and HR communications, integrating these areas into broader communication strategies that strengthen organisational culture and engagement. She is recognised for strategic thinking, ability to craft clear and engaging narratives, and effective cross-functional collaboration.
She combines perspectives from HR, communications, employer branding, and employee experience. She ensures that mBank attracts the right talent and remains a place where people want to build their professional future.
She began her career in marketing. She later transferred her experience in building client relationships to work with candidates, employees, and managers. Over the years, she has co-created mBank’s employer brand, developed internal communications, and led projects that strengthen organizational culture. Today, she leads a team responsible for recruitment, internal mobility, employer branding, and employee experience initiatives.
In her work, she focuses on clear communication, strong relationships, and solutions that have a real impact on people. Her top five Gallup strengths are Responsibility, Organizer, Strategic, Individualization, and Woo.
Outside of work, she is passionate about music. For many years, she was a vocalist and manager of the pop choir SouLadies.
Maria has over 10 years of experience in communications across the private sector, public administration, and non-governmental organizations. She currently leads internal communications at the Ministry of Finance. Previously, she worked as an Internal Communications Specialist at Santander Bank Polska, first within the Marketing Department and later in Human Resources.
Alongside her professional career, she is actively engaged in the non-profit sector, overseeing media relations and coordinating the development of international cultural projects for the Anin Artistic Society.
With a background spanning journalism, HR, and organizational communication, Zuzana has spent more than 12 years helping companies strengthen employee communication and engagement. Her experience includes organizations such as AVG Technologies, EmbedIT, MSD, Kiwi, eyeo, and TESCAN. Having lived in Switzerland, the United States, the United Kingdom, and Sweden, she brings an international perspective to workplace communication.
Alongside her professional practice, Zuzana has explored the transformative potential of internal communication through doctoral studies at Masaryk University in Brno and a postgraduate program at the European Institute of Communication in Dublin.
Currently based in the Slovácko region of the Czech Republic, she is also a yoga instructor and a death doula-in-training, with a particular interest in how organizations communicate during difficult moments.
Master’s student in Labour Market Organization at the University of Warsaw. Co-creator of the GenBoost project at the OFFSchool Foundation. Creator and host of the "Lata 20" podcast for Czwórka (Polish Radio).
She co-created one of Poland’s largest voter turnout campaigns, "Girls to the Polls" (Dziewczyny na Wybory), ahead of the October 2023 parliamentary elections. The initiative has since evolved into an association that actively promotes the political participation of young women, regardless of their political views.
She served two terms as a member of the University of Warsaw Student Parliament, was a Student Senator in the University of Warsaw Senate, and served on the Teaching Council of the Faculty of Political Science and International Studies.
She was recognized as one of the Wszechmocne 2025 award winners in the Society category and was nominated for the Glamour Woman of the Year award in the Mission category. She is also a finalist of the "Jestem Liderką" (I Am a Leader) program, which annually selects 21 exceptionally engaged young women from across Poland.
She has spoken at leading national conferences and events, including the Open Eyes Economy Summit, the Freedom Games (Igrzyska Wolności), and Impact CEE.
Tomasz has over 20 years of professional experience. He began his career as a journalist, working in the field for seven years before joining the Public Relations Department at Rossmann Polska in 2009. During his time there, he served in several roles, including Company Spokesperson. Since 2013, he has been the Head of Internal Communications.
He is responsible for the company's internal communications strategy, reaching employees across more than 2,000 stores, four logistics centres, and the corporate headquarters. He also oversees employee engagement and team-building initiatives. Together with his team, he manages Rossmann's internal communications ecosystem, including the intranet, the employee social app, and the company's printed employee magazine. He also coordinates the organisation of major corporate events.
Among the projects he has led are the comprehensive organisation of Rossmann Polska's 20th, 25th, and 30th anniversary celebrations, as well as eight editions of the company's large-scale motivational and integration events for store employees.
Tomasz is the recipient of several industry awards, including the MP Power Awards 2019, Power of Content Marketing Awards, and the Digital Excellence Awards 2022, recognizing the digital transformation of Rossmann's internal communications system.
He holds a degree in Journalism from the University of Warsaw and has completed postgraduate studies in Management.
Katarzyna specializes in internal communications, employer branding strategy, and fostering employee engagement through storytelling and community-building initiatives. In her role, she integrates communication with Corporate Social Responsibility (CSR) and Inclusion & Diversity initiatives to strengthen organizational culture. She also advises leaders on effective communication and personal and corporate branding.
She holds a degree in Applied Linguistics from the University of Warsaw. Combining linguistic precision with strategic thinking and creativity, she helps organizations develop communication that is clear, accessible, and engaging.
Julia has been working in employer branding and internal communications for the past five years, driving both strategic and operational initiatives across the IT, pharmaceutical, and power engineering construction industries. For the last two years, she has also been developing her expertise through academic research, combining an analytical, data-driven approach with creative solution design to develop initiatives that can be effectively implemented and scaled.
Karolina is passionate about interpersonal relationships and pursues this interest by developing her career in HR, focusing on organizational culture, employer branding, recruitment, and talent development. She has lived, studied, and worked in Poland, Germany, Turkey, and France, where she gained a deep understanding of the complexity and challenges involved in building global talent acquisition strategies and candidate experience.
She currently works as a coordinator of the internal communications and employer branding team at mBank. She is passionate about new technologies and, driven by her interest in market transformation, has begun studies in Big Data and Data Science in Management.
Her top five Gallup strengths are Positivity, Woo, Individualization, Communication, and Developer.
She works to foster intergenerational dialogue in the labour market as an educator within the GenBoost project and coordinates the City Surfers initiative, which aims to promote development programmes among young people from underserved and excluded communities. She is a laureate of the 8th edition of the “I Am a Leader” programme, the Warsaw Academy of Young Leaders 7.0, and the 2nd edition of the Academy of Future Building. She was also a scholarship recipient in the 5th edition of the Enea Talent Academy competition in the category of social engagement.
She is currently an undergraduate student of International Relations at the University of Warsaw. She has been active in the social sector for over six years, collaborating with organizations such as the SML Foundation, OFF School, NeuroN Foundation, and Zwolnieni z Teorii.
Klaudia is a journalist with more than 10 years of professional experience and currently works in internal communications at Polskie Sieci Elektroenergetyczne (Polish Power Grid Company).
She hosted her own program on TVN24 GO and worked as a reporter, news presenter, and creator of feature stories, news reports, and editorial content. She has moderated numerous debates and conferences and conducted on-stage interviews with prominent public figures.
Today, she is developing her career in communications within the energy sector. She is also an advocate for the Deaf community and actively supports initiatives promoting its inclusion and visibility.
Piotr has been working in professional communications for over 15 years, gaining experience at international companies in the tech and media sectors. He previously served as PR Manager at Microsoft, where he was responsible for product communications — including the launch of Windows operating systems. He later moved to Onet.pl and Ringier Axel Springer Polska as spokesperson and communications manager. He now leads all product, corporate and internal communications at CANAL+ Polska.
An internal communication strategist and founder of PinPoint — Poland's first agency dedicated to internal communication — and the creator of the iComms brand and community. Adriana has spent over 20 years supporting leaders and organizations in building effective communication and managing change. Her clients include Microsoft, Skanska, Roche, Rossmann, Santander Bank, SABMiller and others. She built her corporate roots at Kompania Piwowarska, where she shaped internal communication practice for a decade. She is a certified business trainer and facilitator (Iceberg methodology), and one of only two Neurocolors-certified trainers in Poland.
