iComms Conferenceinternal communicationpractitioners meeting
Warszawa November 26–27, 2026
We invite you to the next edition of the largest event in Poland and the CEE region for internal communication professionals — the iComms Conference. For the 7th time, we will provide you with a wealth of information on current trends, useful tools, and effective solutions, as well as showcase the best case studies from our industry. For the first time, we are opening up to the entire CEE region, welcoming speakers from Ukraine, the United Kingdom, and other Central and Eastern European countries. Click here to see what happened during the previous edition.
What will you learn?
At our conference, we approach internal communication from a practical perspective — so that each of our participants takes away as many ideas as possible to implement in their organization.
Learn, among other things:
Join a community where knowledge meets practice. Together, we drive internal communication in companies and organizations!
For whom?
The iComms Conference is for everyone who believes that good communication transforms organizations. We look forward to seeing you if you work in the area of:
Official opening of the 8th edition of the iComms conference: where we’ve been, where we are, and where our profession is heading.
Resilience is often treated as personal: a mindset, a skill, a character trait. But inside organisations, resilience is also built or broken by systems, leadership, and culture and internal communication is part of that system. When uncertainty lasts for months or years, communication has to move beyond “crisis updates” to continuity: creating clarity without false certainty, protecting trust, and helping people stay connected to meaning and each other.
Drawing on my experience at Henkel Ukraine, this session explores what resilience really means in a long-term context and what internal communicators can do to strengthen it. We’ll look at communication cadence and leadership visibility, the balance between honesty and hope, and why the same message lands differently across roles and seniority levels. Participants will leave with a simple framework, real examples, and a short set of practical tools and reflection questions they can apply immediately.
More information coming soon
☕ Coffee break—a chance to chat and share experiences
… or just to enjoy a cup of coffee in good company 🙂
Communicating challenging topics doesn’t have to be heavy, rigid, or overly formal. At CANAL+, the Internal Communications team demonstrated that even complex issues related to everyday workplace life—such as employee challenges, organizational culture, and subtle workplace tensions—can be communicated in an engaging and accessible way.
The project drew inspiration from the format of The Office PL to capture situations that are often difficult to explain through a standard email or presentation.
Curious how they did it—and what impact it had? Join this session to discover:
More information coming soon
In this case study, I will show how a mobile internal communications app equipped with a gamification module and a secure AI assistant is transforming the employee experience of frontline and construction workers. I will share practical insights covering the entire journey—from implementation and content creation to delivering real value through internal communications.
During the session, I will discuss:
This session is a practical story about building a tool that genuinely makes work and communication easier—and about reaching employees where the intranet simply can’t.
A rebrand following a change in ownership is much more than new colours and a new sign. It is a moment when several thousand people need to believe in the change—and begin to embody it. How do you communicate it? When? And to whom first?
In this session, we will share how the internal communication of this transformation was planned and executed—from the first signals shared with employees, through building the narrative of change, to the moment when the new logo appeared on the doors of every branch.
In internal communications, it’s easy to fall into the trap of constantly adding more—new channels, new formats, new initiatives. Yet meaningful change often begins by pressing pause and asking whether the tools and processes already in place are actually working, meeting employees’ needs, and avoiding unnecessary communication noise.
In this session, I will share what it really means to “clean up” internal communications—from conducting audits, interviews, and employee research, to streamlining communication channels and governance, and ultimately creating a clear topic–channel–audience framework. It’s work that rarely makes headlines, but it has a lasting impact: simplifying day-to-day communication and making it more effective, consistent, and purposeful.
How can internal communications and employer branding become genuine business enablers rather than simply support functions associated with “events” and “Fruit Thursdays”? In this session, we will share our approach and experience in positioning communication as a trusted partner to senior leadership. We’ll demonstrate how, over the years, we’ve shown the tangible value communication brings to an organization—from enabling strategy execution to improving operational effectiveness and employee engagement.
We’ll also share our practical tips for speaking the language of business. Because, as the saying goes, “with great responsibility comes great accountability.” If we want to have real influence, we must also take responsibility for business outcomes.
🍽️ Lunch break
How Can Internal Communications Go Beyond Information Sharing and Truly Build Employee Community?
The Role of IC as a Connector and Amplifier of Employee Initiatives
Practical Insights from Aon Kraków
Some internal communication professionals already know this moment; others will inevitably encounter it sooner or later. A colleague dies, and you find yourself in front of a blank screen, the cursor blinking—responsible for finding words that actually matter.
For most of us, it doesn’t go well. Too corporate, too vague, too rushed. And the silence that follows can be even worse.
Bringing together years of experience in internal communications with volunteer work in hospice care and training as a death doula, this session goes where most communication guidelines stop. What do you actually say, when, and to whom? How do you honor a person without reducing them to a job title? How do you create space for grief in an environment built around productivity?
You will leave this session with practical frameworks, ready-to-use language, and a new sense of confidence in one of the most profoundly human responsibilities of our profession.
All-hands meetings are one of the most visible leadership communication channels – but their real value comes from how they fit into a broader, year-round communication strategy. This session will explore how Deloitte uses Town Halls as a strategic leadership tool to build alignment and trust.
During the session, you will learn how these meetings are designed and delivered at Deloitte in Poland to support business priorities and strengthen the role of leaders in employee communication. You will gain insight into the CEO’s role as the sponsoring partner and host of the meetings, ensuring clear ownership and consistency, and see how open conversations with employees are managed instead of one-way updates.
You will also discover how Deloitte creates an engaging experience through diverse speakers, relevant topics, video content and interactive elements. In addition, the session will take you behind the scenes to show how careful pre-event planning and clear accountability act as key enablers in turning a single event into a high-impact leadership communication touchpoint.
☕ Coffee break—a chance to chat and share experiences
… or just to enjoy a cup of coffee in good company 🙂
☕ Coffee break—a chance to chat and share experiences
… or just to enjoy a cup of coffee in good company 🙂
Intergenerational workshops led by young trainers (aged 18–25) are dynamic, hands-on sessions focused on effective communication and collaboration across generations. They combine the energy and perspective of the younger generation with practical knowledge and real-life examples from the workplace.
The programme includes:
● An introduction to generational differences – why we think and behave in certain ways and how this affects collaboration and communication;
● An analysis of current market research on the attitudes, motivations, and expectations of different generations;
● An interactive Q&A session addressing the most relevant and engaging challenges faced by clients, including building employee engagement, effective teams, and strong internal communication.
Case studies and practical exercises:
● drafting responses to emails and text messages;
● solving real-life organizational challenges;
● working with mind maps to support decision-making and collaboration.
Join over 150 internal communication practitioners from Poland and the CEE region. Exchange experiences, seek inspiration, discuss your challenges and ideas!
Magda Cox
PR manager
M: +48 532 991 012
magda.cox@iComms.pl
CONFERENCE PACKAGES
Choose your participation in iComms 2026_
Conference, workshops, Komunikathon, and Mentoring Clinic — choose a path tailored to your needs and join internal communication practitioners from Poland and the Central & Eastern Europe (CEE) region.
👥 Planning team participation? The second and each subsequent participant from the same organization receives a 10% discount.
Need a customized offer? Contact us — we will prepare a solution tailored to your needs.
| EARLY BIRD (until September 15) |
STANDARD | iComms CLIENT | |
| STANDARD PACKAGE
👉 For whom? Package includes:
💡 Result: you leave with new ideas, benchmarks, and contacts. |
1990 PLN net |
2490 PLN net |
2190 PLN net |
| PREMIUM PACKAGE
👉 For whom? Package includes:
💡 Result: you leave with ready-made solutions + expert feedback tailored to your situation. |
3980 PLN net |
4980 PLN net |
4380 PLN net |
| WORKSHOP PACKAGE
👉 For whom? Package includes:
💡 Result: concrete tools and solutions ready to implement. |
1990 PLN net |
2490 PLN net |
2190 PLN net |
|
ONLINE PACKAGE (live + recordings) Package includes:
💡 Result: a full dose of knowledge, trends, and inspiration from Poland and the CEE region — without leaving your office. |
890 PLN net |
1290 PLN net |
990 PLN net |
In person in Warsaw: specific location coming soon!
Online: live stream + recordings — for participants from Poland and the CEE region
unique knowledge, valuable practice, networking without borders
Agata has been working in internal communication for 13 years. After gaining experience in banking, insurance, and the energy sector, she is now an Internal Communication Manager at Penta Hospitals CZ, one of the largest healthcare and social care providers in the Czech Republic.
Alongside her corporate role, she works as a consultant, trainer, and mentor, helping organizations build internal communication that truly works—supporting change, strengthening company culture, and creating real value for both employees and the business. She is also the founder of the Czech Internal Communication Community, which brings communication professionals together through regular events and knowledge sharing.
Agata is a strong advocate of employee advocacy in the Czech Republic. She helps organizations build ambassador programs while actively developing her own professional brand on LinkedIn, where she shares insights on internal communication, leadership, and organizational culture.
Olena Androshchuk serves as the Head of Corporate Communications at Henkel Ukraine, with over 16 years of experience in internal communications, corporate communications, and marketing. She focuses on leadership communication, organizational culture, and building resilience in times of uncertainty. Olena completed an executive education program at Oxford, is a recipient of Effie Awards for effectiveness in marketing and communication, and collaborates with international teams in Europe.
Anna Sendrowicz is a Senior Communications Leader with 15+ years of experience in complex, matrix organisations. As Head of Cluster Communication and Chief of Staff to the CEO at Deloitte in Poland, she drives strategic communication across the Poland - Baltics - Ukraine cluster, supporting senior leadership in communicating business strategy, transformation, growth and the people agenda. She brings extensive experience in employer branding and HR communications, integrating these areas into broader communication strategies that strengthen organisational culture and engagement. She is recognised for strategic thinking, ability to craft clear and engaging narratives, and effective cross-functional collaboration.
For over a decade, Łukasz has been supporting organizations in designing, implementing, and developing digital workplaces, with a particular focus on intranet platforms, internal communications, and Microsoft 365 solutions. He has progressed from consulting and project-based roles to the position of Head of Delivery, where he was responsible for delivering complex digital transformation programs for some of Poland’s largest organizations.
Today, he focuses on providing strategic support to key IT-Dev clients, helping them define the future direction of their digital workplace environments, increase the adoption of new technologies, and effectively implement solutions in Digital Workplace, intranets, AI, and digital collaboration.
He combines a strong business perspective with extensive hands-on project delivery experience, supporting clients at the strategic, organizational, and technological levels.
Marta Czapik – owner of the brands Legalna Marta and Skill2B, trainer and business consultant specializing in digital transformation and the effective use of Microsoft 365. For over 12 years, she has been supporting Polish companies in implementing Microsoft technologies, from strategy and licensing to adoption and user competency development.
Creator of online courses, popularizer of knowledge, and a “translator from IT to plain Polish,” who clearly demonstrates how technology supports business. Twice recognized by Forbes Women and awarded annually since 2022 with the Microsoft MVP title in the Microsoft 365 and Microsoft Teams category.
She combines perspectives from HR, communications, employer branding, and employee experience. She ensures that mBank attracts the right talent and remains a place where people want to build their professional future.
She began her career in marketing. She later transferred her experience in building client relationships to work with candidates, employees, and managers. Over the years, she has co-created mBank’s employer brand, developed internal communications, and led projects that strengthen organizational culture. Today, she leads a team responsible for recruitment, internal mobility, employer branding, and employee experience initiatives.
In her work, she focuses on clear communication, strong relationships, and solutions that have a real impact on people. Her top five Gallup strengths are Responsibility, Organizer, Strategic, Individualization, and Woo.
Outside of work, she is passionate about music. For many years, she was a vocalist and manager of the pop choir SouLadies.
Maria has over 10 years of experience in communications across the private sector, public administration, and non-governmental organizations. She currently leads internal communications at the Ministry of Finance. Previously, she worked as an Internal Communications Specialist at Santander Bank Polska, first within the Marketing Department and later in Human Resources.
Alongside her professional career, she is actively engaged in the non-profit sector, overseeing media relations and coordinating the development of international cultural projects for the Anin Artistic Society.
With a background spanning journalism, HR, and organizational communication, Zuzana has spent more than 12 years helping companies strengthen employee communication and engagement. Her experience includes organizations such as AVG Technologies, EmbedIT, MSD, Kiwi, eyeo, and TESCAN. Having lived in Switzerland, the United States, the United Kingdom, and Sweden, she brings an international perspective to workplace communication.
Alongside her professional practice, Zuzana has explored the transformative potential of internal communication through doctoral studies at Masaryk University in Brno and a postgraduate program at the European Institute of Communication in Dublin.
Currently based in the Slovácko region of the Czech Republic, she is also a yoga instructor and a death doula-in-training, with a particular interest in how organizations communicate during difficult and crisis moments.
Master’s student in Labour Market Organization at the University of Warsaw. Co-creator of the GenBoost project at the OFFSchool Foundation. Creator and host of the "Lata 20" podcast for Czwórka (Polish Radio).
She co-created one of Poland’s largest voter turnout campaigns, "Girls to the Polls" (Dziewczyny na Wybory), ahead of the October 2023 parliamentary elections. The initiative has since evolved into an association that actively promotes the political participation of young women, regardless of their political views.
She served two terms as a member of the University of Warsaw Student Parliament, was a Student Senator in the University of Warsaw Senate, and served on the Teaching Council of the Faculty of Political Science and International Studies.
She was recognized as one of the Wszechmocne 2025 award winners in the Society category and was nominated for the Glamour Woman of the Year award in the Mission category. She is also a finalist of the "Jestem Liderką" (I Am a Leader) program, which annually selects 21 exceptionally engaged young women from across Poland.
She has spoken at leading national conferences and events, including the Open Eyes Economy Summit, the Freedom Games (Igrzyska Wolności), and Impact CEE.
Grzegorz Ciwoniuk – Chief Growth Officer and co‑founder of Workai. An expert in internal communication, AI, and process automation. He advises organizations on how to use technology and AI to improve communication, access to knowledge, and operational efficiency within teams.
Katarzyna specializes in internal communications, employer branding strategy, and fostering employee engagement through storytelling and community-building initiatives. In her role, she integrates communication with Corporate Social Responsibility (CSR) and Inclusion & Diversity initiatives to strengthen organizational culture. She also advises leaders on effective communication and personal and corporate branding.
She holds a degree in Applied Linguistics from the University of Warsaw. Combining linguistic precision with strategic thinking and creativity, she helps organizations develop communication that is clear, accessible, and engaging.
Julia has been working in employer branding and internal communications for the past five years, driving both strategic and operational initiatives across the IT, pharmaceutical, and power engineering construction industries. For the last two years, she has also been developing her expertise through academic research, combining an analytical, data-driven approach with creative solution design to develop initiatives that can be effectively implemented and scaled.
Karolina is passionate about interpersonal relationships and pursues this interest by developing her career in HR, focusing on organizational culture, employer branding, recruitment, and talent development. She has lived, studied, and worked in Poland, Germany, Turkey, and France, where she gained a deep understanding of the complexity and challenges involved in building global talent acquisition strategies and candidate experience.
She currently works as a coordinator of the internal communications and employer branding team at mBank. She is passionate about new technologies and, driven by her interest in market transformation, has begun studies in Big Data and Data Science in Management.
Her top five Gallup strengths are Positivity, Woo, Individualization, Communication, and Developer.
Tomasz Cieślak, Head of Internal Communications Department, Rossmann Poland. He has been involved in the industry for over 20 years. For 7 years he worked as a journalist, and in 2009 he started working in Rossmann's Public Relations Department, he also served, among others, as press spokesman, and since 2013 he has been the Head of the Internal Communications Department. He is comprehensively responsible for the company's communication with employees of over 2000 stores, four logistics centers, and the head office, as well as for motivational and team-building projects. Together with his team, he administers an ecosystem of tools, from intranet and social applications, to a printed magazine for employees. He coordinates the organization of company events. He was responsible, among others, for the comprehensive execution of events such as the 20th anniversary, 25th and 30th anniversaries of Rossmann in Poland, and eight editions of motivational and integration meetings for drugstore employees. He is a recipient of the MP Power Awards 2019, Power Of Content Marketing Awards, and Digital Excellence Awards 2022, for the digital transformation of the communication system. A graduate of journalism at the University of Warsaw and postgraduate management studies.
She works to foster intergenerational dialogue in the labour market as an educator within the GenBoost project and coordinates the City Surfers initiative, which aims to promote development programmes among young people from underserved and excluded communities. She is a laureate of the 8th edition of the “I Am a Leader” programme, the Warsaw Academy of Young Leaders 7.0, and the 2nd edition of the Academy of Future Building. She was also a scholarship recipient in the 5th edition of the Enea Talent Academy competition in the category of social engagement.
She is currently an undergraduate student of International Relations at the University of Warsaw. She has been active in the social sector for over six years, collaborating with organizations such as the SML Foundation, OFF School, NeuroN Foundation, and Zwolnieni z Teorii.
Klaudia is a journalist with more than 10 years of professional experience and currently works in internal communications at Polskie Sieci Elektroenergetyczne (Polish Power Grid Company).
She hosted her own program on TVN24 GO and worked as a reporter, news presenter, and creator of feature stories, news reports, and editorial content. She has moderated numerous debates and conferences and conducted on-stage interviews with prominent public figures. Today, she is developing her career in communications within the energy sector. She is also an advocate for the Deaf community.
Piotr has been working in professional communications for over 15 years, gaining experience at international companies in the tech and media sectors. He previously served as PR Manager at Microsoft, where he was responsible for product communications — including the launch of Windows operating systems. He later moved to Onet.pl and Ringier Axel Springer Polska as spokesperson and communications manager. He now leads all product, corporate and internal communications at CANAL+ Polska.
An internal communication strategist and founder of PinPoint — Poland's first agency dedicated to internal communication — and the creator of the iComms brand and community. Adriana has spent over 20 years supporting leaders and organizations in building effective communication and managing change. Her clients include Microsoft, Skanska, Roche, Rossmann, Santander Bank, SABMiller and others. She built her corporate roots at Kompania Piwowarska, where she shaped internal communication practice for a decade. She is a certified business trainer and facilitator (Iceberg methodology), and one of only two Neurocolors-certified trainers in Poland.
